Most importantly, they spark the imagination as you explore new ideas. They communicate culture, organize and transmit information. Home What we do Storytelling for User Experience Articles and downloads About us There's a certain comfort in seeing how writers have been weird creatures since time immemorial.Personas and Storytelling - Whitney Interactive Design Drive yourself to your work, and presently interest will be aroused and your eager energies will need a curb instead of a spur.Īll in all, a very curious, very interesting glance into a bygone age. Start your car on the batteries of industry and it will soon be running on the magneto of inspiration. There can be no inspiration without industry, and no industry without inspiration.The writer, no matter how prosperous he may be at any given time, is always in a state of glorious uncertainty.The real secret lies in making a start, even though it promises to get you nowhere, and inspiration will take care of itself. London realizes that, nine times out of ten, Happy Ideas are drawn toward industry as iron filings toward a magnet. Jack London advises authors not to wait for inspiration but to "go after it with a club." Bravo! It is not intended, of course, to lay violent hands on the Happy Idea or to knock it over with a bludgeon.As someone who shares this habit I was delighted.īraggadocio aside, the book does boasts a fair share of wisdom and insight: He also had a habit of giving peculiar names to things: fiction factory story-mill. After turning this deplorable situation over in his mind, he decided that it was impossible for him to die.
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